Concept project
Portfolio case study
A single mobile app that unifies many independent metaverse worlds — each built for a different client — under one identity, one avatar, and one shared wallet, while every verse keeps room for its own shop and economy
Pain points identified
The metaverse was loud —
but completely fragmented
Each client shipped their world as its own app. The more verses launched, the more scattered the player became
Players started from zero
Great worlds stayed invisible
Spending stayed trapped
How we solved it
Four systems
that turn many worlds
into one place
Every feature maps to a pain point — and to a real screen in the app
Unified hub & one identity
One login, one avatar and one gem wallet across every verse — so separate worlds become rooms in one app, not islands you re-download.
An avatar that travels
One shared rig means the look you build is yours everywhere. Switching worlds resets nothing — you carry your identity in instead of starting over.
Discovery that ranks living worlds
A personalized “Recommend for you” feed, charts and live online counts give every verse a front door — so good worlds get found, not buried.
A two-layer economy
Grounded in how UGC platforms actually work
The model here is informed by platforms like Roblox: a three-sided market of players, creators and brands; a personalized “Recommended for You” feed that ranks experiences on engagement, retention and friend activity; and an avatar marketplace of cosmetics bought with a single virtual currency. Roblox’s cold-start problem — brand-new experiences having no signal to rank on — directly shaped the choice to reserve editorial badge slots so fresh verses still get a fair first audience.
Constraints
What we were
working against
Nexus launches as a one-handed phone app — but verses already run in landscape, and the same experience should reach desktop as the platform grows. The layout and orientation model had to stay flexible enough to scale up later, not get locked to a screen size.
Verses share the platform’s engine, but each has its own art style, proportions and mood. A single avatar and its cosmetics had to be authored to one spec that still looks at home — whether it’s standing in a neon action world or a soft farming one.
Key decisions & trade-offs
03
Algorithmic discovery with editorial safety nets
A personalized “Recommend for you” feed, backed by reserved badge slots for fresh verses — rather than pure editorial curation.
Personalized discovery scales as the catalog of verses grows.
Brand-new verses have no signal to rank on, so Top Verse Today / Best Community slots are reserved to give them a fair start.
My role
From research
to dev handoff
Discovery & Research
Mapped the full cross-verse journey, interviewed verse owners and players, and studied how other handle identity and discovery.
System & IA Design
Shaped the foundations — the hub’s information architecture, the shared identity and wallet model, and the surfaces that decide which verse you see.
UI Design
Built a deliberately quiet card language and shared token system: a shell calm enough that wildly different verses still feel like one app.
Prototype & Review
Turned the screens into a clickable prototype and pressure-tested the flow with the platform team and a pilot verse owner.
Iteration
Dev Handoff
Packaged it for build: Figma specs, a component library, avatar and economy data contracts, and the edge cases engineers needed.
Project impact
What success
look like
Projected outcomes modelled for the launch network.
+0%
+0%
players active in two or more verses (cross-verse play, projected)
+0%
+0%
lift in spend on avatar items once purchases carried across worlds
0K+
0K+
